
2022 A NEW YOU IN
Symbolically, the new year is the annual opportunity to kick-start good new habits and get rid of old bad ones. The reality, however, is that many people fail to stick with these resolutions for even a new week, let alone the entire new year. Why do so many fall short of the goals they set? It’s all in your brain. h Sigmund Freud first introduced the pleasure-pain principle back in 1895 and it still holds true today. The human brain is wired to pay attention to formally tried and tested, pleasing stimuli. This means that when people see something associated with a past reward, their brain flushes itself with dopamine – a happy hormone. This is the reason why old habits are hard to break and new habits are hard to establish.