After years of late night projects and strategic direction given as an employee of various companies local entrepreneur Kevin Geraci had an epiphany.
“One day working on a project at 3 a.m. it kind of clicked,” Geraci said.
Though different opportunities and relationship building he decided to start something on his own. That was about two years ago.
A week later he quit his job and started Visivo Marketing Agency. His official title is chief strategy officer.
“We’re really a full service digital agency,” he said. “What that technically means is we can basically to anything you can dream up.”
Geraci and Scott Hussey, creative director at Visivo, utilize a variety of mediums to help clients put their best foot forward.
“We specialize in the strategy realm of that via websites and videography work, because it is to the point where anyone can make things nowadays,” Geraci said.
It becomes less the creation than the delivery.
“If someone needs a video, we’re focused on how to get the most eyes on it for big return on their time, effort and money,” Hussey said.
Hussey, a former freelancer and fellow video buff, came on board a few months ago. After the two met while working on different projects, Hussy suggested pooling their resources together.
The result was an increase to the plethora of tools at their disposal: audio and video engineering equipment, multiple video and DSLR cameras and other studio tools that can be utilized in the space of The Hub, a communal workspace co-founded by Geraci at 601. N Main, above Prairie Harvest.
Their base of operations is local, but most of their business comes from outside the area.
“We were kind of laughing the other day, because we have people all over the world that work for us,” Geraci said. “We’re literally working 24 hours a day because of the different time zones.”
It is by utilizing freelancers they have grown the large network.
“We’re not just tied down to my style or Kevin’s style,” Hussey said. “Whenever we need someone that’s good at a certain type of look we can get them on board and let them really dial that in for us.”
Geraci said the interesting part is working with different cultures.
“We may need a guy in Uganda for graphic work, take his cultural style, bring it into a project with our web designer in Greece,” Geraci said. “It’s a worldy view of new ideas. …We bring it into a localized sector and it seems to work out.”
Both said the worldwide nature of technology based marketing allows them to work alongside others some might be considered competitors in their space at The Hub.
“We’ve found there is so much business in the world, we don’t usually cross too many paths,” Geraci said. “When we do we figure out ways to co-op our services together.”