Getting a teenager to listen to financial advice or think finanacial planning is a challenge. A big challenge, but one that musician Gooding has decided to take on.


Gooding believes that the right delivery model is key. As a leader of the band “Gooding,” the model is rock and roll.


“When I was coming up I didn't want to listen to parents and teachers, but rock and roll was the thing. I have the microphone, and I better do something with it,” he said.


Gooding, wich is currently on tour throughout the United States, Canada and the United Kingdom, will bring their act Harvey County. They will perform at 2 p.m. Sept. 8 at Newton High School, 9 a.m. Sept. 9 at Halstead at 2 p.m. Burrton High School.


The concert will include a short video to introduce the band, a performance of their original music and then a talk by lead singer Gooding abut financial literacy and issues.


“I tell them if they don't do anything else, to go to a credible bank or credit union and open up a savings account,” Gooding said. “I tell them stories of friends who have gone bankrupt.”


He also throws out some scary statistics — like the number of NBA and NFL players were are broke within five years of signing a contract.


“They work hard, but they have no financial knowledge,” Gooding said. “There are a lot of things that people struggle with that come back to not knowing a lot about money. … Income is not going to fix your problems.”


Gooding is comprised of long-time musicians — several of which grew up in Kansas. Raised in Wichita Jesse Rich (drums), Billy Driver (bass) and Gooding (guitar/vocals) make up most of the group. Rachel Lynn Sebastian was added for vocals on this tour.


The band has released four albums in the past 4 years (3 studio and 1 live), and their music has been placed on the DVDs of Iron Man 2, Walk the Line, Ice Age 2, as well as in commercials for Dodge, Jeep and Chrysler.


A portion of their last album was written at a cabin near Burrton. They work primarly out of Los Angeles, through did travel to 48 states and oversees in 2010.



 The band is underwritten by companies such as U.S. Bank and various advisors from Raymond James Financial, Inc. in association with Cheyenne, WY-based charitable organization Funding the Future to spread the word on financial literacy to students through rock and roll, and sharing their own life lessons.



“Don't be afraid to ask questions. I went a lot of years without asking questions,” Gooding said. “When it comes to money, there is a real difference between getting a loan from a bank and from a same day lender.”


For more information about the tour, visit For more information on the band, visit