“It’s not what you think” goes the company tagline. In other words, you won’t find Amy Winehouse here. It’s DTox, not deeeeeetox, although it’ll supposedly help with a hangover. It’s a 24-minute, 50-dollar-a-pop, noninvasive process of “rebalancing your cellular energy.” No appointment necessary.
“It’s not what you think” goes the company tagline.
In other words, you won’t find Amy Winehouse here. It’s DTox, not deeeeeetox, although it’ll supposedly help with a hangover. It’s a 24-minute, 50-dollar-a-pop, noninvasive process of “rebalancing your cellular energy.” No appointment necessary.
DTox International spas have been popping up around Greater Boston, most recently in Wellesley. We decided to check one out.
At DTox International you stick your feet, along with some salt and a device called an array, into a foot bath. According to company lit, the array sends a low-volt current through the body, opening up cell walls and purging them of toxins.
“All of us consume in one day the amount of chemicals that our grandparents did in one year, through what we eat, drink and breath,” said Newburyport’s Douglas Wine, company founder and local chiropractor. “Too many toxins are getting in [to our bodies] that can’t get out.”Unless you detox.
“We suck all the bad stuff out of your cells,” said Wine. Beware, your bath water is likely to turn tea-color. Or, if you’re really a mess, the shade of amber beer. Ten visits are recommended to “jump start” the body. (OK, so critics, including some local MDs, call it bunk, dubious that it’s toxins that turn the water brown.)
Wine, meanwhile, is reluctant to call DTox International a spa, or to label his treatment alternative medicine.
“I’d call it pure health,” he said, adding that benefits include increased energy, improved skin, better sleep and better sex. This is not a cure-all, cautioned Wine, but it will help with joint pain, PMS, constipation, colds, circulation, low libido, low metabolism, high blood pressure and migraines.
DTox International also sells 10-minute oxygen treatments for $20. Oxygen, said Wine, helps thin the blood, increase circulation and speed up metabolism.
“It’s better oxygen than you’ll find at even the hospital,” he said. “It’s wonderful. Your brain needs it.”