In looking at venues for parties she wanted to hold, Rose Owens could not find anything in her price range that wasn't already booked. She decided to do something about it by opening her own.
Midtown Venue, located in the former home of Riverpoint Church at 724 N. Main St., is currently undergoing remodeling and will open its doors in April.
"Several of my friends, when they were planning quinceañeras, that was really difficult because they didn't want a huge space that was going to cost a ton of money," Owens said. "...I think we need to have an option where people can still have a space and then have whatever event that they want."
The space is more than 5,000 square feet and can accommodate gatherings from a few dozen to a few hundred people.
"You could have any kind of party, company parties, seminars, you could have conferences," Owens said. "You could even host trade shows."
Midtown Venue will be able to host banquets, weddings, receptions, or holiday gatherings for families or businesses.
"You need a larger space and it's difficult to find," Owens said. "This would be perfect for several different occasions."
While Owens said she is leaving the building's stage in place, every other aspect is being redone.
"Inside, we're doing a complete remodel — floors, walls, ceilings, everything," Owens said.
Sound systems and projection options are being added.
"We're working hard to get it finished. We've got everything ripped out and now it's time to start putting some stuff in," Owens said.
Midtown Venue will be decorated in neutral colors described by Owens as "classic modern."
"The inside is going to be really pretty," Owens said. "We're doing dark gray flooring and light gray walls with white trim. It's clean and it'll be neutral so you can do absolutely anything you wanted in there with color."
Occupying a space on the corner of Main Street gives Midtown Venue visibility and parking that is easily accessible.
"It's a really good location, and that's why we called it 'Midtown Venue,'" Owens said.
Owens said she hopes her venue will draw in clients from surrounding towns.
"Newton is the perfect place to open it, with many surrounding areas," Owen said.
Owens is compiling a list of local caterers for Midtown Venue's clients to reference.
"Anyone who's using the venue will have the option to use one of those caterers or bring in one of their own," Owens said. "...We don't plan on getting a liquor license, but we will work with outside vendors."
Midtown Venue will offer a base rate for renting the space with add-on pricing for other services so that it can be customized as needed (setting up chairs, cleaning up, etc.).
"You can be totally hands-on or totally hands-off or somewhere in the middle," Owens said.
In the future, Owens said she hopes to be able to offer office space located in Midtown Venue to those looking for a place to rent on a month-to-month basis.
"Our goal is to work with local retailers because we want to support downtown business...we want to support Newton," Owens said. "We lived in the area for 22 years, so this is our home. If we are going to do something, we're going to do it here."
For more information about Midtown Venue, visit http://midtownvenue.com.