Tip of the Week

The idea of a new car or truck is exciting. What’s even more exciting is making that new vehicle your own.

There are countless ways to personalize a vehicle, but one of the easiest ways to spruce up a vehicle is by adding a new set of wheels. In fact, wheels are typically the first thing vehicle owners upgrade on a car or truck after purchasing it from the dealership.

According to the Specialty Equipment Market Association in its 2017 Market Research Report, wheels are among the most purchased items by consumers in the $42 billion aftermarket industry. Because there are many wheel options, SEMA recommends researching the various wheel types available for your specific vehicle and learning about the different wheel finish options, each of which has its advantages and disadvantages.

Here are basics about wheel finishes to keep in mind:

Painted: Opting for painted wheels will give you an endless amount of options when it comes to colors and effects, allowing you to personalize your vehicle exactly how you desire. Painted wheels are typically primed before wet paint is applied, and they are finalized with a clear topcoat to protect the paint. To minimize damage or discoloration due to heat or dust brought about by daily use, painted wheels should be cleaned with a non-acidic and non-abrasive soap that should not be allowed to dry onto the wheel.

Polished: Polished wheels are great if you want a wheel with a shiny look or mirror-like finish that is not heavy, which could aid in fuel economy. The wheel is polished to a high luster by buffing it using a machine or by hand before being protected with a high-gloss clear coat. Polished wheels can be cleaned with mild soap and dried with a microfiber towel, then coated and hand-polished with a non-abrasive wax to help it maintain its luster.

Chrome: If you want the shiniest look possible, opt for a chrome wheel. This popular and classic type of wheel finish is achieved by adding layers of metals, such as copper, nickel and chromium, to create a very reflective finish. You can easily clean chrome wheels with soap and water, then dry them with a soft cloth. To prevent dirt and dust from sticking to the wheels, add a layer of wax after cleaning them.

Powder-coated: For an extremely durable wheel finish that is resistant to scratches and fading and comes in many color options, go with a powder-coated wheel. To achieve this finish, a wheel is grounded and sprayed with a powder-coat (usually a polyester or epoxy), then exposed to heat (usually in a heating oven), essentially baking on the smooth finish. Like their painted counterparts, powder-coated wheels can be cleaned with a mild soap that should not be allowed to dry on the wheel finish. You can further protect the finish by applying a wheel sealant or coating solution.

These are but a few of the many types of finishes available in the wheel segment of the automotive aftermarket industry that can help give your vehicle an updated look. Every type of wheel finish provides variations in shine, color and required maintenance, so take the time to research what’s available. Regardless of the wheel you decide to go with, it will surely help get you on the road to creating a vehicle that meets your unique, individual needs.

— Brandpoint

Did you know
According to the Insurance Institute for Highway Safety, forward collision warning reduces front-into-rear crashes by 27 percent. The addition of automatic emergency braking cuts these crashes by 50 percent.

The List

The non-profit Car Care Council suggest spring is the best time to take a few steps to make sure your vehicle is safe and road-trip ready by doing the following:
Check that all interior and exterior lighting is working properly and replace worn wiper blades so you can see clearly when driving at night and during spring showers.
Check the tires, including tire pressure and tread. Underinflated tires reduce a vehicle’s fuel economy and uneven wear indicates a need for wheel alignment. Tires should also be checked for bulges and bald spots.
Check filters and fluids, including engine oil, power steering and brake and transmission, as well as windshield washer solvent and antifreeze/coolant. Dirty air filters can waste gas and cause the engine to lose power.
Check the hoses and belts and replace if they become loose, cracked, brittle, frayed or show signs of excessive wear as they are critical to the proper functioning of the electrical, air conditioning, power steering and cooling systems.
Check the brake system and make sure the battery connection is clean, tight and corrosion-free.
Check if there is a defect in your vehicle on the National Highway Traffic Safety Administration website at www.nhtsa.gov/recalls by using the VIN look-up too.

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