It won't really matter how many pins bowlers actually hit in Play-Mor Lanes' special "tournament" this weekend in Newton.

The tournament is more about raising money for breast cancer prevention than earning a high score. Play-Mor Lanes is sponsoring the third annual "Bowling for Boobies: Striking Out Breast Cancer" event and encourages community members to lend their support.

"It's a lot of fun," said owner Susan Ashcraft. She said the event is a mission for her entire family. "... The whole family works it, from the grandkids on up."

The event is Saturday at Play-Mor Lanes, 1105 Washington Road. Sessions will be at 3 p.m. and 6 p.m., and this year, there also will be a new event: cosmic bowling from 9 to 11 p.m.

A team must include at least four people for regular bowling, and at least five people for cosmic bowling. The entry fee for regular bowling is a $20 donation per person, and there is a $40 donation per person for cosmic bowling. However, bowlers may donate more money if they wish, and they also may collect pledges on their behalf.

Pre-registration isn't required, but Ashcraft recommends signing up in advance, just in case all the lanes fill up. Only a few slots remain for the cosmic bowling.

Play-Mor Lanes started promoting breast cancer prevention four years ago. Their first year, they simply sold shirts, and then the next year, they added a bowling "tournament."

Ashcraft said the event averages about 200 attendees. They've raised more money every year, earning $3,000 the first year, $4,000 the next year, and $6,700 last year. This time, their goal is $10,000.

Half of the money will be donated to the Susan G. Komen Foundation, and half will be donated to "Pink Heals," an organization that sends pink fire trucks across the country to raise awareness about cancer (the money will go to the Wichita area chapter).

A "Pink Heals" fire truck will even make an appearance at the event. Weather permitting, the truck will arrive about 3 p.m. and will stay on site for several hours. Breast cancer survivors will be able to sign the truck, or people can sign on behalf of someone they know who has faced breast cancer.

Ashcraft suggests contacting family members, friends or coworkers to put together a team. All ages are invited, and you don't have to be an experienced bowler.

"They can just come out and see the fire truck and just stop and see what goes on," she said.

People can purchase T-shirts and hoodies at the event, and local merchants have donated prizes to be used in a drawing.

"There's just a lot of good merchants in this town that do donate to us," Ashcraft said.

For more information or to register for the event, call 283-0095.