Mitchell Theatres announced it has purchased the seven-plex Storyteller theatre in Taos, N.M., and the eight-plex Starlight Cinema in Los Lunas, N.M., a suburb of Albuquerque. Both venues were purchased from Storyteller Theatres.

Mitchell Theatres acquires two theatres in New Mexico
Mitchell Theatres announced it has purchased the seven-plex Storyteller theatre in Taos, N.M., and the eight-plex Starlight Cinema in Los Lunas, N.M., a suburb of Albuquerque. Both venues were purchased from Storyteller Theatres.
Mitchell Theatres, which owns a location in Newton, states its mission is “to provide a big city movie theatre experience with small town service and prices.”
Both theaters will be converted to 100 percent digital projection and will have several 3-D capable projectors to accommodate the increasing release of 3-D movies. All auditoriums will be upgraded with 7.1 Digital Surround sound, the latest in audio technology, a news release stated.
In the fall, the theaters will undergo extensive remodeling to the interiors. New movie-themed carpet, new rocker seats and new concession area will be among some of the many improvements. Along with these improvements, Mitchell Theatres will lower ticket prices for all shows and reduce concession prices.
Mitchell Theatres is a third generation family owned business involved in farming, commercial real estate and movie theatres. Mitchell Theatres owns and operates 73 screens in 10 movie complexes in Kansas, Missouri, Oklahoma and now New Mexico. Mitchell Theatres continues to look for opportunities to grow and expand throughout the Midwest.

Attorney Tim Hodge named partner and shareholder
The Newton law firm of Adrian & Pankratz, P.A., has announced the addition of Tim Hodge as a partner and shareholder in the firm. Hodge has practiced with Adrian & Pankratz since 2003. He is a member of the Newton Kiwanis Club, the USD 373 Board of Education and Koerner Heights Church. 
Hodge also is a member of the board of directors of the Newton Community Childcare Center and Central Kansas Community Foundation.  He is a graduate of Washburn University School of Law, Tabor College and Hillsboro High School. Tim and his wife, Mary Ellen, have three children.
Adrian & Pankratz has a 43-year tradition of pursuing excellence in service to its clients, a news release stated. The other partners in the firm are Tom Adrian, Randy Pankratz and Marilyn Wilder.  
Adrian & Pankratz covers practice in all areas of Kansas law and is located in the Old Mill Building at 301 N. Main St,, Suite 400, Newton.

MKC’s use of social media growing, including Twitter
MKC’s use of social media was kicked into high gear last month as they tweeted harvest updates and location hours via their Twitter account and posted the same information on their Facebook page. A photo contest also was conducted via the company’s Facebook page.
Utilizing social media as another form of communication started this past fall when MKC’s social media team was formed.
“With so many of our customers, employees, vendors and partners utilizing social media as a source for up-to-the-minute information, we knew we needed to step up our communication efforts by utilizing forms of social media,” stated Kerry Watson, communications specialist for MKC, in a news release.
Along with Facebook and Twitter, MKC also started a blog. While many of the articles used in the electronic newsletter and the Connections magazine are reposted in the blog, other information is posted as well.
“We’ve recognized employee accomplishments and covered stories such as donations, the community blood drive and food drive through our blog,” stated Watson.
Creating videos for the company’s YouTube channel is next on the list for the social media team.    
According to Watson, communicating through social media has been educational and challenging at the same time.
“Our biggest challenge is to make sure we are keeping our information current and fresh,” stated Watson. “We had several employees and customers who submitted pictures during harvest that generated a lot of traffic to our Facebook page. It’s that kind of participation that helped keep things fresh and folks coming back to the page.”

MKC food drive nets more than 2,500 pounds in June
During the month of June, MKC Community Involvement Committee members sponsored a food drive to benefit local food pantries and emergency shelters.
Collection boxes were placed at each location. Producers traveling to and from locations during harvest were encouraged to bring non-perishable food items to donate. Employees also were encouraged to bring in items to donate and some locations took the initiative to collaborate with local grocery stores to receive donations.
“I think the food drive was a great way for us to help out our communities and show them we are involved,” said Shannon Hastings, staff accountant for MKC. She helped organize the food drive as a member of the MKC Community Involvement Committee.